Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar
The purpose of this research is to know the consumers respondent whether they are noticeable and aware about the promotional strategies that implemented by FAMA in Melaka state. The promotional strategies consist of elements such as advertising, personal selling, public relations and sale promotions...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20918/ http://ir.uitm.edu.my/id/eprint/20918/1/PPb_MOHD%20SHAFIQ%20%20MOHAMAD%20JAAPAR%20M%20BM%2008_5.pdf |