Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad
Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right time for the right price (Kimes, 2002). Application of YM strategies involves the company to practice market segmentation strategies; In Malaysia the ef...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20894/ http://ir.uitm.edu.my/id/eprint/20894/1/TM_NOOR%20AZMI%20AHMAD%20HM%2010_5.pdf |