The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri

The purpose of study is to investigate the factors that influence student’s intention towards celebrity endorsement in UiTM Kampus Bandaraya Melaka. A review of the study in each area identifies key findings, collecting results and problem statement. In addition, this paper reviews the celebrity end...

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Bibliographic Details
Main Author:	Nasri, Fairuz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Study and teaching. Research Moral, religious, and physical life of students. Student conduct and behavior
Online Access:	http://ir.uitm.edu.my/id/eprint/20771/ http://ir.uitm.edu.my/id/eprint/20771/1/PPb_FAIRUZ%20NASRI%20M%20BM%2018_5.pdf

id	uitm-20771
recordtype	eprints
spelling	uitm-207712018-07-26T03:04:22Z http://ir.uitm.edu.my/id/eprint/20771/ The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri Nasri, Fairuz Study and teaching. Research Moral, religious, and physical life of students. Student conduct and behavior The purpose of study is to investigate the factors that influence student’s intention towards celebrity endorsement in UiTM Kampus Bandaraya Melaka. A review of the study in each area identifies key findings, collecting results and problem statement. In addition, this paper reviews the celebrity endorsement literature review with a focus on the factors that influence student’s intention. There are attitudes, subjective norms and perceived behavioural control as the independent variable while student’s intention towards celebrity endorsement as dependent variable. The researcher has adopted Theory of Planned Behaviour (Ajzen, 2006). The gaps that had been studying when consumer refers to the celebrity views, celebrity endorsed multi products for financial gain, false information regarding the product, high spender, change in lifestyle and behaviour. This research will be supported by a sample size of 320 students from the total population of 1711 student of UiTM Kampus Bandaraya Melaka. Furthermore, the data will be collected by distributing questionnaire to the students and the researchers will use Sampling Simple Random method (Probability Sampling) in order to gain data from the respondents. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20771/1/PPb_FAIRUZ%20NASRI%20M%20BM%2018_5.pdf Nasri, Fairuz (2018) The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Study and teaching. Research Moral, religious, and physical life of students. Student conduct and behavior
spellingShingle	Study and teaching. Research Moral, religious, and physical life of students. Student conduct and behavior Nasri, Fairuz The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
description	The purpose of study is to investigate the factors that influence student’s intention towards celebrity endorsement in UiTM Kampus Bandaraya Melaka. A review of the study in each area identifies key findings, collecting results and problem statement. In addition, this paper reviews the celebrity endorsement literature review with a focus on the factors that influence student’s intention. There are attitudes, subjective norms and perceived behavioural control as the independent variable while student’s intention towards celebrity endorsement as dependent variable. The researcher has adopted Theory of Planned Behaviour (Ajzen, 2006). The gaps that had been studying when consumer refers to the celebrity views, celebrity endorsed multi products for financial gain, false information regarding the product, high spender, change in lifestyle and behaviour. This research will be supported by a sample size of 320 students from the total population of 1711 student of UiTM Kampus Bandaraya Melaka. Furthermore, the data will be collected by distributing questionnaire to the students and the researchers will use Sampling Simple Random method (Probability Sampling) in order to gain data from the respondents.
format	Student Project
author	Nasri, Fairuz
author_facet	Nasri, Fairuz
author_sort	Nasri, Fairuz
title	The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
title_short	The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
title_full	The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
title_fullStr	The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
title_full_unstemmed	The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
title_sort	factors that influence student’s intention towards celebrity endorsement / fairuz nasri
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/20771/ http://ir.uitm.edu.my/id/eprint/20771/1/PPb_FAIRUZ%20NASRI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:05:11Z
last_indexed	2023-09-18T23:05:11Z
_version_	1777418435660087296

The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri

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