The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
The purpose of study is to investigate the factors that influence student’s intention towards celebrity endorsement in UiTM Kampus Bandaraya Melaka. A review of the study in each area identifies key findings, collecting results and problem statement. In addition, this paper reviews the celebrity end...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20771/ http://ir.uitm.edu.my/id/eprint/20771/1/PPb_FAIRUZ%20NASRI%20M%20BM%2018_5.pdf |