The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]

The purpose of the research study is to create a general awareness for specific promotional tools using multi senses which are sound and vision and how it influence customer purchasing behaviour in institutional foodservice specifically in cafeterias. Even though markets and retailers start to apply...

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Main Authors:	Mohammed Shaed, Munirah, Tamby Chik, Chemah, Aini, Noorsyamimi, Nongchik, Nurulhuda
Format:	Article
Language:	English
Published:	2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/20635/ http://ir.uitm.edu.my/id/eprint/20635/1/AJ_MUNIRAH%20MOHAMMED%20SHAED%20JTHCA%2015.pdf

id	uitm-20635
recordtype	eprints
spelling	uitm-206352018-07-17T03:26:45Z http://ir.uitm.edu.my/id/eprint/20635/ The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.] Mohammed Shaed, Munirah Tamby Chik, Chemah Aini, Noorsyamimi Nongchik, Nurulhuda Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Food service The purpose of the research study is to create a general awareness for specific promotional tools using multi senses which are sound and vision and how it influence customer purchasing behaviour in institutional foodservice specifically in cafeterias. Even though markets and retailers start to apply sensory marketing, there is still limited academic research investigating its effect on consumer be-haviour. This research study is aimed to describe the relationship between these factors and how each of the factors could affect the customers’ purchasing behaviour in institutional cafeterias. In ad-dition, they would explore on the behavioural of customer towards sensory marketing tools such sounds and vision. This research had revealed on the impact of sensory marketing towards customer be-haviour through the correlation between the independent variables towards dependent variables. Furthermore, it would be used as ref-erences for the marketers and entrepreneur who would interest en-tering foodservice business especially in institutional cafeteria. 2015 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20635/1/AJ_MUNIRAH%20MOHAMMED%20SHAED%20JTHCA%2015.pdf Mohammed Shaed, Munirah and Tamby Chik, Chemah and Aini, Noorsyamimi and Nongchik, Nurulhuda (2015) The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]. The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice, 7 (2). ISSN 1985-8914
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Food service
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Food service Mohammed Shaed, Munirah Tamby Chik, Chemah Aini, Noorsyamimi Nongchik, Nurulhuda The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]
description	The purpose of the research study is to create a general awareness for specific promotional tools using multi senses which are sound and vision and how it influence customer purchasing behaviour in institutional foodservice specifically in cafeterias. Even though markets and retailers start to apply sensory marketing, there is still limited academic research investigating its effect on consumer be-haviour. This research study is aimed to describe the relationship between these factors and how each of the factors could affect the customers’ purchasing behaviour in institutional cafeterias. In ad-dition, they would explore on the behavioural of customer towards sensory marketing tools such sounds and vision. This research had revealed on the impact of sensory marketing towards customer be-haviour through the correlation between the independent variables towards dependent variables. Furthermore, it would be used as ref-erences for the marketers and entrepreneur who would interest en-tering foodservice business especially in institutional cafeteria.
format	Article
author	Mohammed Shaed, Munirah Tamby Chik, Chemah Aini, Noorsyamimi Nongchik, Nurulhuda
author_facet	Mohammed Shaed, Munirah Tamby Chik, Chemah Aini, Noorsyamimi Nongchik, Nurulhuda
author_sort	Mohammed Shaed, Munirah
title	The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]
title_short	The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]
title_full	The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]
title_fullStr	The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]
title_full_unstemmed	The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]
title_sort	influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / munirah mohammed shaed ... [et al.]
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/20635/ http://ir.uitm.edu.my/id/eprint/20635/1/AJ_MUNIRAH%20MOHAMMED%20SHAED%20JTHCA%2015.pdf
first_indexed	2023-09-18T23:04:57Z
last_indexed	2023-09-18T23:04:57Z
_version_	1777418421341782016

The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]

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