The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]

The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]

The purpose of the research study is to create a general awareness for specific promotional tools using multi senses which are sound and vision and how it influence customer purchasing behaviour in institutional foodservice specifically in cafeterias. Even though markets and retailers start to apply...

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Bibliographic Details
Main Authors: Mohammed Shaed, Munirah, Tamby Chik, Chemah, Aini, Noorsyamimi, Nongchik, Nurulhuda
Format: Article
Language:English
Published: 2015
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Food service
Online Access:http://ir.uitm.edu.my/id/eprint/20635/
http://ir.uitm.edu.my/id/eprint/20635/1/AJ_MUNIRAH%20MOHAMMED%20SHAED%20JTHCA%2015.pdf

Internet

http://ir.uitm.edu.my/id/eprint/20635/
http://ir.uitm.edu.my/id/eprint/20635/1/AJ_MUNIRAH%20MOHAMMED%20SHAED%20JTHCA%2015.pdf

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