A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid

The objective of this research is to study customer perception towards the quality of Perodua cars among customers around Petaling Jaya, Selangor. The respondent selected were 300 Perodua users in Petaling Jaya area. This study is conducted because; based on the data received from Perodua, the numbe...

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Bibliographic Details
Main Author:	Abdul Rashid, Ahmad Fikri
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Success in business. Performance Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/20515/ http://ir.uitm.edu.my/id/eprint/20515/1/PPb_AHMAD%20FIKRI%20ABDUL%20RASHID%20BM%20T%2013_5.pdf

id	uitm-20515
recordtype	eprints
spelling	uitm-205152018-07-30T00:30:25Z http://ir.uitm.edu.my/id/eprint/20515/ A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid Abdul Rashid, Ahmad Fikri Success in business. Performance Malaysia The objective of this research is to study customer perception towards the quality of Perodua cars among customers around Petaling Jaya, Selangor. The respondent selected were 300 Perodua users in Petaling Jaya area. This study is conducted because; based on the data received from Perodua, the number of customer complaint is increasing year by year and at the mean time, the number of sales is also increasing. So, researcher tend to investigate, why customer still choose Perodua, even though lots of issues has arise. Therefore, four independent variables and one dependent variable will be used to examine what is customer perception. All four independent variables are chosen based from the eight dimension of quality as proposed by Garvin (1987). Quality determinant will be the dependent variable for this study. Based on the finding, it shows that all independent variables have a significant relationship. Moreover, as chose by respondents. For the most crucial determinant will be the serviceability. As for conclusion, Perodua seems to provide a good serviceability to their customers; however, they cannot put interest to customers when it comes to the performance, features and reliability of Perodua cars. To add, Perodua must not overlook about this because, based on the result, only two elements have moderate relationship meanwhile for reliability and performance just have a weak relationship. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20515/1/PPb_AHMAD%20FIKRI%20ABDUL%20RASHID%20BM%20T%2013_5.pdf Abdul Rashid, Ahmad Fikri (2013) A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Success in business. Performance Malaysia
spellingShingle	Success in business. Performance Malaysia Abdul Rashid, Ahmad Fikri A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid
description	The objective of this research is to study customer perception towards the quality of Perodua cars among customers around Petaling Jaya, Selangor. The respondent selected were 300 Perodua users in Petaling Jaya area. This study is conducted because; based on the data received from Perodua, the number of customer complaint is increasing year by year and at the mean time, the number of sales is also increasing. So, researcher tend to investigate, why customer still choose Perodua, even though lots of issues has arise. Therefore, four independent variables and one dependent variable will be used to examine what is customer perception. All four independent variables are chosen based from the eight dimension of quality as proposed by Garvin (1987). Quality determinant will be the dependent variable for this study. Based on the finding, it shows that all independent variables have a significant relationship. Moreover, as chose by respondents. For the most crucial determinant will be the serviceability. As for conclusion, Perodua seems to provide a good serviceability to their customers; however, they cannot put interest to customers when it comes to the performance, features and reliability of Perodua cars. To add, Perodua must not overlook about this because, based on the result, only two elements have moderate relationship meanwhile for reliability and performance just have a weak relationship.
format	Student Project
author	Abdul Rashid, Ahmad Fikri
author_facet	Abdul Rashid, Ahmad Fikri
author_sort	Abdul Rashid, Ahmad Fikri
title	A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid
title_short	A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid
title_full	A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid
title_fullStr	A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid
title_full_unstemmed	A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid
title_sort	case study of customer perceptions in determining the product quality of perodua cars / ahmad fikri abdul rashid
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/20515/ http://ir.uitm.edu.my/id/eprint/20515/1/PPb_AHMAD%20FIKRI%20ABDUL%20RASHID%20BM%20T%2013_5.pdf
first_indexed	2023-09-18T23:04:46Z
last_indexed	2023-09-18T23:04:46Z
_version_	1777418409470853120

A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid

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