A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid
The objective of this research is to study customer perception towards the quality of Perodua cars among customers around Petaling Jaya, Selangor. The respondent selected were 300 Perodua users in Petaling Jaya area. This study is conducted because; based on the data received from Perodua, the numbe...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20515/ http://ir.uitm.edu.my/id/eprint/20515/1/PPb_AHMAD%20FIKRI%20ABDUL%20RASHID%20BM%20T%2013_5.pdf |