Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
This research analyzed brand loyalty of customers towards hypermarkets or retail stores of agriculture produce. Brand loyalty was studied using attitudinal loyalty and brand value to address the issue of fierce competition among retail stores of agriculture produce. Retaining loyal customers, attrac...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20485/ http://ir.uitm.edu.my/id/eprint/20485/1/ABS_ABAIDULLAH%20MUSTAFFA%20TDRA%20VOL%2013%20IGS%2018.pdf |