Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
The visual rhetoric is an important element to increase the effectiveness of the process of information exchange. In fact, visual rhetoric helps to get messages across to the intended audience in a persuasive way. Visual rhetoric is described as a form of communication that uses images for creating...
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Institute of Graduate Studies, UiTM
2016
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/20060/ http://ir.uitm.edu.my/id/eprint/20060/1/ABS_NUR%20SAFINAS%20ALBAKRY%20TDRA%20VOL%2010%20IGS%2016.pdf |