Modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah
The role of universities in attracting postgraduate students to achieve a research university status has attracted the attention of scholars. While there is growing consensus that branding and internationalization is important, the relationship between a university’s research status, its strategy an...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20023/ http://ir.uitm.edu.my/id/eprint/20023/1/ABS_NOORDINI%20ABDULLAH%20TDRA%20VOL%2010%20IGS%2016.pdf |