Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri

Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left...

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Bibliographic Details
Main Author:	Mohd Nadzri, Wan Nadiah
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2017
Subjects:	Branding (Marketing)
Online Access:	http://ir.uitm.edu.my/id/eprint/19940/ http://ir.uitm.edu.my/id/eprint/19940/1/ABS_WAN%20NADIAH%20MOHD%20NADZRI%20TDRA%20VOL%2012%20IGS%2017.pdf

id	uitm-19940
recordtype	eprints
spelling	uitm-199402018-06-11T03:15:25Z http://ir.uitm.edu.my/id/eprint/19940/ Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri Mohd Nadzri, Wan Nadiah Branding (Marketing) Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left unsatisfied with their car purchase. However, brand experience has received enormous attention by researchers over the decades. Evidently, past research revealed that brand experience plays a vital role in understanding desired outcome such as brand trust, brand loyalty, brand community, brand attachment and brand engagement. In fact, brand experience has been in the spotlight by both academic and practitioners within design literature, thus bringing two perspectives together. Mehrabian and Russell theory was employed as the theoretical foundation in developing present conceptual framework. This study emphasizes on using PADI model as a tool to measure the new brand experience scale. The significance of this study, lies in the fact that, it attempts to examine the antecedents of brand experience such as servicescape, brand image and servicescape which in turn investigates the consequences within Malaysia national automotive industry. Institute of Graduate Studies, UiTM 2017 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19940/1/ABS_WAN%20NADIAH%20MOHD%20NADZRI%20TDRA%20VOL%2012%20IGS%2017.pdf Mohd Nadzri, Wan Nadiah (2017) Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing)
spellingShingle	Branding (Marketing) Mohd Nadzri, Wan Nadiah Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
description	Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left unsatisfied with their car purchase. However, brand experience has received enormous attention by researchers over the decades. Evidently, past research revealed that brand experience plays a vital role in understanding desired outcome such as brand trust, brand loyalty, brand community, brand attachment and brand engagement. In fact, brand experience has been in the spotlight by both academic and practitioners within design literature, thus bringing two perspectives together. Mehrabian and Russell theory was employed as the theoretical foundation in developing present conceptual framework. This study emphasizes on using PADI model as a tool to measure the new brand experience scale. The significance of this study, lies in the fact that, it attempts to examine the antecedents of brand experience such as servicescape, brand image and servicescape which in turn investigates the consequences within Malaysia national automotive industry.
format	Book Section
author	Mohd Nadzri, Wan Nadiah
author_facet	Mohd Nadzri, Wan Nadiah
author_sort	Mohd Nadzri, Wan Nadiah
title	Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
title_short	Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
title_full	Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
title_fullStr	Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
title_full_unstemmed	Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
title_sort	modelling factors influencing brand experience and its consequences on malaysia’s national automotive brands / wan nadiah mohd nadzri
publisher	Institute of Graduate Studies, UiTM
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19940/ http://ir.uitm.edu.my/id/eprint/19940/1/ABS_WAN%20NADIAH%20MOHD%20NADZRI%20TDRA%20VOL%2012%20IGS%2017.pdf
first_indexed	2023-09-18T23:03:37Z
last_indexed	2023-09-18T23:03:37Z
_version_	1777418337228161024

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri

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