Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]
This paper assesses the anthropomorphic forms depicted in four established Malaysian brands. They are Julie’s, Habib, Karangkraf and Happy Prepaid. In order to measure its effectiveness in brand design, a Visual Content Analysis approach is employed. This qualitative method which involves multiple c...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19834/ http://ir.uitm.edu.my/id/eprint/19834/1/PRO_AZAHAR%20HARUN%20M%2016.pdf |