The ‘Me-Too’ phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]
This research is conducted to identify design elements that contribute towards visual similarities in the packaging of retail products and the effects on consumer’s buying decision. A mixed method approach was employed through this study which is quantitative and qualitative methods. Visual analysis...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19833/ http://ir.uitm.edu.my/id/eprint/19833/2/PRO_ANITH%20LIYANA%20AMIN%20NUDIN%20M%2016.pdf |