Modelling predictors of attitude and behavioural intention for halal skin care products / Azreen Jihan Che Mohd Hashim
Studies and interest on human behaviour in relation to halal industry have been increasing over the recent years. Drawing upon a social psychology theory, Theory Planned Behaviour (TPB) developed and congruity theory were employed as theoretical foundation for developing the present conceptual model...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19728/ http://ir.uitm.edu.my/id/eprint/19728/1/ABS_AZREEN%20JIHAN%20CHE%20MOHD%20HASHIM%20TDRA%20VOL%2011%20IGS%2017.pdf |