The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin

This research is about a study on effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC). Factors such as advertising, sales promotion, personal selling, publicity and direct marketing have been identified in order to investigate wheth...

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Bibliographic Details
Main Author:	Hussin, Suhailey
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19544/ http://ir.uitm.edu.my/id/eprint/19544/1/PPb_SUHAILEY%20HUSSIN%20BM%2007_5.pdf

id	uitm-19544
recordtype	eprints
spelling	uitm-195442018-02-26T06:57:49Z http://ir.uitm.edu.my/id/eprint/19544/ The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin Hussin, Suhailey Market segmentation. Target marketing Customer services. Customer relations This research is about a study on effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC). Factors such as advertising, sales promotion, personal selling, publicity and direct marketing have been identified in order to investigate whether or not these factors have a relationship with customer awareness. The survey is conducted at Melaka area. The sample size for this study is 50 customers from Melaka International Trade Centre (MITC). There were 50 questionnaires were distributed and all 50 questionnaires were returned. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain element that potentially have relationship with customer awareness. Data are analyzed using Reliability Test, Pearson Correlation Analysis, Frequency Analysis and Descriptive statistics through SPSS Program. The result shows that all five promotional activities which advertising, sales promotion, personal selling , publicity and direct marketing have significant relationship on customer awareness. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19544/1/PPb_SUHAILEY%20HUSSIN%20BM%2007_5.pdf Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing Customer services. Customer relations
spellingShingle	Market segmentation. Target marketing Customer services. Customer relations Hussin, Suhailey The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
description	This research is about a study on effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC). Factors such as advertising, sales promotion, personal selling, publicity and direct marketing have been identified in order to investigate whether or not these factors have a relationship with customer awareness. The survey is conducted at Melaka area. The sample size for this study is 50 customers from Melaka International Trade Centre (MITC). There were 50 questionnaires were distributed and all 50 questionnaires were returned. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain element that potentially have relationship with customer awareness. Data are analyzed using Reliability Test, Pearson Correlation Analysis, Frequency Analysis and Descriptive statistics through SPSS Program. The result shows that all five promotional activities which advertising, sales promotion, personal selling , publicity and direct marketing have significant relationship on customer awareness.
format	Student Project
author	Hussin, Suhailey
author_facet	Hussin, Suhailey
author_sort	Hussin, Suhailey
title	The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
title_short	The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
title_full	The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
title_fullStr	The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
title_full_unstemmed	The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
title_sort	effectiveness of promotional activities towards creating customer awareness at melaka international trade centre (mitc) / suhailey hussin
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19544/ http://ir.uitm.edu.my/id/eprint/19544/1/PPb_SUHAILEY%20HUSSIN%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:47Z
last_indexed	2023-09-18T23:02:47Z
_version_	1777418285024804864

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin

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