The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail
This study focuses on "The effectiveness of Promotion Activities at MPH Bookstores BB Plaza". This objective is to identify the most effective promotion activities made by MPH Bookstores BB Plaza, to identify relationship between sales promotion and the promotion effectiveness a MPH Bookst...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19522/ http://ir.uitm.edu.my/id/eprint/19522/1/PPb_SITI%20NOORAZIAN%20ISMAIL%20BM%2008_5.pdf |
| id |
uitm-19522 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-195222018-02-23T08:34:36Z http://ir.uitm.edu.my/id/eprint/19522/ The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail Ismail, Siti Noorazian Marketing This study focuses on "The effectiveness of Promotion Activities at MPH Bookstores BB Plaza". This objective is to identify the most effective promotion activities made by MPH Bookstores BB Plaza, to identify relationship between sales promotion and the promotion effectiveness a MPH Bookstores BB Plaza, to identify relationship between public relation and the promotion effectiveness at MPH Bookstores BB Plaza, and to identify relationship between advertising and the promotion effectiveness at MPH Bookstores BB Plaza. The sampling technique that has been used was the nonprobability sampling where 50 respondents were chosen to answer the questionnaire. The result of the finding shows that the promotion activities through advertising were given greatest exposure on MPH Bookstores BB Plaza. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19522/1/PPb_SITI%20NOORAZIAN%20ISMAIL%20BM%2008_5.pdf Ismail, Siti Noorazian (2008) The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Ismail, Siti Noorazian The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail |
| description |
This study focuses on "The effectiveness of Promotion Activities at MPH Bookstores BB Plaza". This objective is to identify the most effective promotion activities made by MPH Bookstores BB Plaza, to identify relationship between sales promotion and the promotion effectiveness a MPH Bookstores BB Plaza, to identify relationship between public relation and the promotion effectiveness at MPH Bookstores BB Plaza, and to identify relationship between advertising and the promotion effectiveness at MPH Bookstores BB Plaza. The sampling technique that has been used was the nonprobability sampling where 50 respondents were chosen to answer the questionnaire. The result of the finding shows that the promotion activities through advertising were given greatest exposure on MPH Bookstores BB Plaza. |
| format |
Student Project |
| author |
Ismail, Siti Noorazian |
| author_facet |
Ismail, Siti Noorazian |
| author_sort |
Ismail, Siti Noorazian |
| title |
The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail |
| title_short |
The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail |
| title_full |
The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail |
| title_fullStr |
The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail |
| title_full_unstemmed |
The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail |
| title_sort |
effectiveness of promotion activities at mph bookstores bb plaza / siti noorazian ismail |
| publisher |
Faculty of Business and Management |
| publishDate |
2008 |
| url |
http://ir.uitm.edu.my/id/eprint/19522/ http://ir.uitm.edu.my/id/eprint/19522/1/PPb_SITI%20NOORAZIAN%20ISMAIL%20BM%2008_5.pdf |
| first_indexed |
2023-09-18T23:02:45Z |
| last_indexed |
2023-09-18T23:02:45Z |
| _version_ |
1777418282850058240 |