The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail
This study focuses on "The effectiveness of Promotion Activities at MPH Bookstores BB Plaza". This objective is to identify the most effective promotion activities made by MPH Bookstores BB Plaza, to identify relationship between sales promotion and the promotion effectiveness a MPH Bookst...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19522/ http://ir.uitm.edu.my/id/eprint/19522/1/PPb_SITI%20NOORAZIAN%20ISMAIL%20BM%2008_5.pdf |