The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh

The purpose of this study is to identify the perception and acceptance level of HM's readers towards the new revamp at Klang Valley. It also will help the company to determine whether their new strategies had been done effectively or otherwise. Thus, the objectives of the study are to identify...

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Bibliographic Details
Main Author:	Mohd Salleh, Siti Hajar
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19506/ http://ir.uitm.edu.my/id/eprint/19506/1/PPb_SITI%20HAJAR%20MOHD%20SALLEH%20BM%2006_5.pdf

id	uitm-19506
recordtype	eprints
spelling	uitm-195062018-02-23T08:39:20Z http://ir.uitm.edu.my/id/eprint/19506/ The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh Mohd Salleh, Siti Hajar Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations The purpose of this study is to identify the perception and acceptance level of HM's readers towards the new revamp at Klang Valley. It also will help the company to determine whether their new strategies had been done effectively or otherwise. Thus, the objectives of the study are to identify readers' perception, acceptance level and also reader's future intention towards new HM version. In line with the objectives, the factors to be studied to determine reader's perception and acceptance are the revamp criteria, customer buying behavior and demographic profile of the readers. In this study, researcher used secondary and primary data in collecting the necessary data. The sampling type used was the convenience sampling where 150 of respondents are being chosen to answer the questionnaires specifically at 4 selected areas; perception, acceptance level, buying intention and readers' profile after the new revamp of HM. The personal mall-intercept interview used to interview the respondents who were comprised of the current customers that had read HM. In order to run the data, Statistical Package for Social Science (SPSS) are been used. The finding also indicates that all 4 hypotheses are in the favor results. After the data collection, the result shows most of them are aware to the new revamp of HM. In fact, most of readers knew about the new revamp through television advertisement and all respondents assessed all elements on the new revamp as agree. From the finding, it is revealed that the profile of HM's readers is mostly female with range of age from 21-30 years old. The majority of the readers is Malays with the income less than RM1,000 and employed in private sectors. This potential market is mostly resident within Klang Valley. Hence, most readers obtain their copy of HM from convenience shop as they read it everyday. As for the features on customer buying behavior, readers affirmed as agree. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19506/1/PPb_SITI%20HAJAR%20MOHD%20SALLEH%20BM%2006_5.pdf Mohd Salleh, Siti Hajar (2006) The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Mohd Salleh, Siti Hajar The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh
description	The purpose of this study is to identify the perception and acceptance level of HM's readers towards the new revamp at Klang Valley. It also will help the company to determine whether their new strategies had been done effectively or otherwise. Thus, the objectives of the study are to identify readers' perception, acceptance level and also reader's future intention towards new HM version. In line with the objectives, the factors to be studied to determine reader's perception and acceptance are the revamp criteria, customer buying behavior and demographic profile of the readers. In this study, researcher used secondary and primary data in collecting the necessary data. The sampling type used was the convenience sampling where 150 of respondents are being chosen to answer the questionnaires specifically at 4 selected areas; perception, acceptance level, buying intention and readers' profile after the new revamp of HM. The personal mall-intercept interview used to interview the respondents who were comprised of the current customers that had read HM. In order to run the data, Statistical Package for Social Science (SPSS) are been used. The finding also indicates that all 4 hypotheses are in the favor results. After the data collection, the result shows most of them are aware to the new revamp of HM. In fact, most of readers knew about the new revamp through television advertisement and all respondents assessed all elements on the new revamp as agree. From the finding, it is revealed that the profile of HM's readers is mostly female with range of age from 21-30 years old. The majority of the readers is Malays with the income less than RM1,000 and employed in private sectors. This potential market is mostly resident within Klang Valley. Hence, most readers obtain their copy of HM from convenience shop as they read it everyday. As for the features on customer buying behavior, readers affirmed as agree.
format	Student Project
author	Mohd Salleh, Siti Hajar
author_facet	Mohd Salleh, Siti Hajar
author_sort	Mohd Salleh, Siti Hajar
title	The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh
title_short	The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh
title_full	The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh
title_fullStr	The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh
title_full_unstemmed	The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh
title_sort	effectiveness of new revamp of harian metro at klang valley: readers' perception and acceptance / siti hajar mohd salleh
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/19506/ http://ir.uitm.edu.my/id/eprint/19506/1/PPb_SITI%20HAJAR%20MOHD%20SALLEH%20BM%2006_5.pdf
first_indexed	2023-09-18T23:02:43Z
last_indexed	2023-09-18T23:02:43Z
_version_	1777418280653291520

The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh

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