The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh

The purpose of this study is to identify the perception and acceptance level of HM's readers towards the new revamp at Klang Valley. It also will help the company to determine whether their new strategies had been done effectively or otherwise. Thus, the objectives of the study are to identify...

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Bibliographic Details
Main Author: Mohd Salleh, Siti Hajar
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19506/
http://ir.uitm.edu.my/id/eprint/19506/1/PPb_SITI%20HAJAR%20MOHD%20SALLEH%20BM%2006_5.pdf