Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19485/ http://ir.uitm.edu.my/id/eprint/19485/ http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf |