Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh

There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines t...

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Main Authors:	Yeoh, Siew-Ching, Goh, Yen-Nee
Format:	Article
Language:	English
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:	Environmental conditions. Environmental quality. Environmental indicators Sports Athletic contests. Sports events
Online Access:	http://ir.uitm.edu.my/id/eprint/19461/ http://ir.uitm.edu.my/id/eprint/19461/ http://ir.uitm.edu.my/id/eprint/19461/7/AJ_SIEW-CHING%20YEOH%20JTHCA%20B%2017.pdf

id	uitm-19461
recordtype	eprints
spelling	uitm-194612018-03-13T21:39:36Z http://ir.uitm.edu.my/id/eprint/19461/ Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh Yeoh, Siew-Ching Goh, Yen-Nee Environmental conditions. Environmental quality. Environmental indicators Sports Athletic contests. Sports events There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines the influence of physical environmental quality, interaction quality, outcome quality and participant behavioral intention with participants’ satisfaction as the proposed mediator. A total of 100 completed surveys questionnaires was collected through intercepts at major sports events in Penang, Malaysia. Stimulus-organism-response (S-O-R) model is applied in this study to support the proposed research model. Data collected were analyzed using SPSS and Smart PLS. Outcome quality is found to be significantly related to participant behavioral intention. Surprisingly, physical environmental quality and interaction quality were insignificant to participant behavioral intention. Moreover, it was found that participants’ satisfaction mediates the relationship between physical environmental quality, interaction quality, outcome quality and participant behavioral intention. The findings from this study help to sheds some insights to sports events organizers in particular on improving the outcome quality for participants. Moreover, gaining participants’ satisfaction is also important for future re-attend intention. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19461/7/AJ_SIEW-CHING%20YEOH%20JTHCA%20B%2017.pdf Yeoh, Siew-Ching and Goh, Yen-Nee (2017) Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-14. ISSN 2590-3837 http://www.jthca.org
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental conditions. Environmental quality. Environmental indicators Sports Athletic contests. Sports events
spellingShingle	Environmental conditions. Environmental quality. Environmental indicators Sports Athletic contests. Sports events Yeoh, Siew-Ching Goh, Yen-Nee Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
description	There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines the influence of physical environmental quality, interaction quality, outcome quality and participant behavioral intention with participants’ satisfaction as the proposed mediator. A total of 100 completed surveys questionnaires was collected through intercepts at major sports events in Penang, Malaysia. Stimulus-organism-response (S-O-R) model is applied in this study to support the proposed research model. Data collected were analyzed using SPSS and Smart PLS. Outcome quality is found to be significantly related to participant behavioral intention. Surprisingly, physical environmental quality and interaction quality were insignificant to participant behavioral intention. Moreover, it was found that participants’ satisfaction mediates the relationship between physical environmental quality, interaction quality, outcome quality and participant behavioral intention. The findings from this study help to sheds some insights to sports events organizers in particular on improving the outcome quality for participants. Moreover, gaining participants’ satisfaction is also important for future re-attend intention.
format	Article
author	Yeoh, Siew-Ching Goh, Yen-Nee
author_facet	Yeoh, Siew-Ching Goh, Yen-Nee
author_sort	Yeoh, Siew-Ching
title	Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_short	Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_full	Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_fullStr	Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_full_unstemmed	Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_sort	participants’ behavioral intention to re-attend outdoor sport events (penang, malaysia) / siew-ching yeoh and yen-nee goh
publisher	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19461/ http://ir.uitm.edu.my/id/eprint/19461/ http://ir.uitm.edu.my/id/eprint/19461/7/AJ_SIEW-CHING%20YEOH%20JTHCA%20B%2017.pdf
first_indexed	2023-09-18T23:02:37Z
last_indexed	2023-09-18T23:02:37Z
_version_	1777418274202451968

Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh

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