The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad

This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka...

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Main Author:	Ahamad, Nur Syahidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19344/ http://ir.uitm.edu.my/id/eprint/19344/1/PPb_NUR%20SYAHIDAH%20AHAMAD%20BM%2008_5.pdf

id	uitm-19344
recordtype	eprints
spelling	uitm-193442018-02-27T07:00:09Z http://ir.uitm.edu.my/id/eprint/19344/ The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad Ahamad, Nur Syahidah Marketing This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka where 50 questionnaires have been distributed. The questionnaires were distributed during the operational hours of zoo. According to the research, the researcher found that the most acceptable promotional tool by visitors is television. Furthermore, in order to attract and encourage more visitors, Zoo Melaka should make aggressive promotion and offer more benefit for their member's dub. Other than that, all staffs should have enough and deep knowledge regarding Zoo Melaka and also should make aggressive publicity for Zoo Melaka. Through the findings of the research, it can be concluded that all of the four components of promotional strategy implemented by Zoo Melaka is effective. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19344/1/PPb_NUR%20SYAHIDAH%20AHAMAD%20BM%2008_5.pdf Ahamad, Nur Syahidah (2008) The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing
spellingShingle	Marketing Ahamad, Nur Syahidah The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
description	This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka where 50 questionnaires have been distributed. The questionnaires were distributed during the operational hours of zoo. According to the research, the researcher found that the most acceptable promotional tool by visitors is television. Furthermore, in order to attract and encourage more visitors, Zoo Melaka should make aggressive promotion and offer more benefit for their member's dub. Other than that, all staffs should have enough and deep knowledge regarding Zoo Melaka and also should make aggressive publicity for Zoo Melaka. Through the findings of the research, it can be concluded that all of the four components of promotional strategy implemented by Zoo Melaka is effective.
format	Student Project
author	Ahamad, Nur Syahidah
author_facet	Ahamad, Nur Syahidah
author_sort	Ahamad, Nur Syahidah
title	The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
title_short	The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
title_full	The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
title_fullStr	The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
title_full_unstemmed	The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
title_sort	effectiveness of promotional strategy implemented by zoo melaka / nur syahidah ahamad
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19344/ http://ir.uitm.edu.my/id/eprint/19344/1/PPb_NUR%20SYAHIDAH%20AHAMAD%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:22Z
last_indexed	2023-09-18T23:02:22Z
_version_	1777418258006147072

The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad

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