The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19344/ http://ir.uitm.edu.my/id/eprint/19344/1/PPb_NUR%20SYAHIDAH%20AHAMAD%20BM%2008_5.pdf |