Customer awareness towards promotional activities on ASNB products: Perspective on students of Sekolah Menengah Kebangsaan Durian Daun, Melaka / Norasyida Zaihana Abd Shukor
The purpose of the study are to determined the levels of awareness of respondents about ASNB Products, to identify the most effective awareness tools use by Amanah Saham Nasional Berhad (ASNB), and if the promotional tools employ by PNB are effective. Based on Pickton, David & Broderick, Amanda...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19311/ http://ir.uitm.edu.my/id/eprint/19311/1/PPb_NORASYIDA%20ZAIHANA%20ABD%20SHUKOR%20BM%2008_5.pdf |