The importance of New Product Development (NPD) in contributing to the success of Small and Medium Enterprises (SMEs) of food and beverages industries in Peninsular Malaysia / Noorain Mohd Nordin
The contribution of new products to Small and Medium Enterprises (SMEs) has long been acknowledged. Yet, while an increasing amount of research into New Product Development (NPD) is being carried out in large corporations, similar research activity has not been undertaken in SMEs. As a result very l...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19285/ http://ir.uitm.edu.my/id/eprint/19285/1/PPb_NOORAIN%20MOHD%20NORDIN%20BM%2005_5.pdf |