Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities / Areeg ALMowalad, Lennora Putit
The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 3...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management
2013
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19256/ http://ir.uitm.edu.my/id/eprint/19256/ http://ir.uitm.edu.my/id/eprint/19256/1/AJ_AREEG%20ALMOWALAD%20JOEEAIR%2013.pdf |