The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani
Logo is an important part of branding aspect especially in creating an identity for the brand. The definition of a logo actually is virtually limitless and cannot be restrict in today’s globalized and borderless world. The reason is the growth and evolution of logo design has made a logo being value...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19241/ http://ir.uitm.edu.my/id/eprint/19241/1/ABS_MUHAMAD%20ABDUL%20AZIZ%20AB%20GHANI%20TDRA%20VOL%207%20IGS%2015.pdf |