The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim

The purpose of this research is to know the impact of service quality on customer satisfaction to Melaka Sentral Sdn Bhd (MSSB). Melaka Sentral Sdn Bhd (MSSB) not only provide the public transportation but other facilities such as fast food restaurant, ATM machine, toilet, prayers room, retail shop...

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Bibliographic Details
Main Author:	Ibrahim, Muhammad Azman
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19213/ http://ir.uitm.edu.my/id/eprint/19213/1/PPb_MUHAMMAD%20AZMAN%20IBRAHIM%20BM%2008_5.pdf

id	uitm-19213
recordtype	eprints
spelling	uitm-192132018-02-14T04:41:07Z http://ir.uitm.edu.my/id/eprint/19213/ The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim Ibrahim, Muhammad Azman Consumer satisfaction The purpose of this research is to know the impact of service quality on customer satisfaction to Melaka Sentral Sdn Bhd (MSSB). Melaka Sentral Sdn Bhd (MSSB) not only provide the public transportation but other facilities such as fast food restaurant, ATM machine, toilet, prayers room, retail shop and so forth for making customers comfortable while they inside the terminal. Although the facilities are to make customers comfortable but there are complaints from customers about the service quality for example cleanness of the toilet, quality of the food that been sold by the restaurants, the service of the bus and so forth. The main objective of this research is to identify the level of customer satisfaction, level of service quality provided by Melaka Sentral Sdn Bhd (MSSB) and also to identify the most factors that influence the customer satisfaction. The research is conducted by using non probability sampling and the sampling method is convenience sampling. 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about the service quality dimensions and customers satisfaction towards Melaka Sentral Sdn Bhd (MSSB) service. The findings showed that most of the customers were agree and satisfy with the service that provided by Melaka Sentral Sdn Bhd (MSSB) at Terminal Melaka Sentral. Although the customers agree and satisfy with the service that Melaka Sentral Sdn Bhd provide, the company need to improve and maintain the service quality if they want build long-term relationship with their customers. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19213/1/PPb_MUHAMMAD%20AZMAN%20IBRAHIM%20BM%2008_5.pdf Ibrahim, Muhammad Azman (2008) The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Ibrahim, Muhammad Azman The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim
description	The purpose of this research is to know the impact of service quality on customer satisfaction to Melaka Sentral Sdn Bhd (MSSB). Melaka Sentral Sdn Bhd (MSSB) not only provide the public transportation but other facilities such as fast food restaurant, ATM machine, toilet, prayers room, retail shop and so forth for making customers comfortable while they inside the terminal. Although the facilities are to make customers comfortable but there are complaints from customers about the service quality for example cleanness of the toilet, quality of the food that been sold by the restaurants, the service of the bus and so forth. The main objective of this research is to identify the level of customer satisfaction, level of service quality provided by Melaka Sentral Sdn Bhd (MSSB) and also to identify the most factors that influence the customer satisfaction. The research is conducted by using non probability sampling and the sampling method is convenience sampling. 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about the service quality dimensions and customers satisfaction towards Melaka Sentral Sdn Bhd (MSSB) service. The findings showed that most of the customers were agree and satisfy with the service that provided by Melaka Sentral Sdn Bhd (MSSB) at Terminal Melaka Sentral. Although the customers agree and satisfy with the service that Melaka Sentral Sdn Bhd provide, the company need to improve and maintain the service quality if they want build long-term relationship with their customers.
format	Student Project
author	Ibrahim, Muhammad Azman
author_facet	Ibrahim, Muhammad Azman
author_sort	Ibrahim, Muhammad Azman
title	The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim
title_short	The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim
title_full	The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim
title_fullStr	The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim
title_full_unstemmed	The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim
title_sort	impact of service quality on customers satisfaction to melaka sentral sdn bhd (mssb) / muhammad azman ibrahim
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19213/ http://ir.uitm.edu.my/id/eprint/19213/1/PPb_MUHAMMAD%20AZMAN%20IBRAHIM%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:05Z
last_indexed	2023-09-18T23:02:05Z
_version_	1777418240278921216

The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim

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