The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria

This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variabl...

Full description

Bibliographic Details
Main Author:	Zakaria, Zainuddin
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2012
Subjects:	Performance. Competence. Academic achievement
Online Access:	http://ir.uitm.edu.my/id/eprint/19095/ http://ir.uitm.edu.my/id/eprint/19095/1/ABS_ZAINUDDIN%20ZAKARIA%20TDRA%20VOL%201%20IGS%2012.pdf

id	uitm-19095
recordtype	eprints
spelling	uitm-190952018-06-08T04:09:59Z http://ir.uitm.edu.my/id/eprint/19095/ The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria Zakaria, Zainuddin Performance. Competence. Academic achievement This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variables are hypothesised to influence the economic, non-economic satisfaction and the intention of the partners to continue their relationship in the future. Two antecedents have also been identified in the conceptual model, namely are the organisation’s perception of its own market orientation and their perception of their partners’ market orientation. Institute of Graduate Studies, UiTM 2012 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19095/1/ABS_ZAINUDDIN%20ZAKARIA%20TDRA%20VOL%201%20IGS%2012.pdf Zakaria, Zainuddin (2012) The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Performance. Competence. Academic achievement
spellingShingle	Performance. Competence. Academic achievement Zakaria, Zainuddin The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
description	This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variables are hypothesised to influence the economic, non-economic satisfaction and the intention of the partners to continue their relationship in the future. Two antecedents have also been identified in the conceptual model, namely are the organisation’s perception of its own market orientation and their perception of their partners’ market orientation.
format	Book Section
author	Zakaria, Zainuddin
author_facet	Zakaria, Zainuddin
author_sort	Zakaria, Zainuddin
title	The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
title_short	The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
title_full	The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
title_fullStr	The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
title_full_unstemmed	The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
title_sort	influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in malaysia / zainuddin zakaria
publisher	Institute of Graduate Studies, UiTM
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/19095/ http://ir.uitm.edu.my/id/eprint/19095/1/ABS_ZAINUDDIN%20ZAKARIA%20TDRA%20VOL%201%20IGS%2012.pdf
first_indexed	2023-09-18T23:01:50Z
last_indexed	2023-09-18T23:01:50Z
_version_	1777418224870096896

The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria

Similar Items