The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variabl...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19095/ http://ir.uitm.edu.my/id/eprint/19095/1/ABS_ZAINUDDIN%20ZAKARIA%20TDRA%20VOL%201%20IGS%2012.pdf |