Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]

Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The ph...

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Bibliographic Details
Main Authors:	Ramli, Abd Rasyid, Anwar, Nur Aizureen, Ayub, Mohd Nasir, Mansor, Kamarul Ariffin
Format:	Research Reports
Language:	English
Published:	Research Management Institute 2010
Subjects:	Telemarketing. Internet marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19049/ http://ir.uitm.edu.my/id/eprint/19049/1/LP_ABD%20RASYID%20RAMLI%20IRMI%20K%2010_5.pdf

id	uitm-19049
recordtype	eprints
spelling	uitm-190492018-02-27T05:46:29Z http://ir.uitm.edu.my/id/eprint/19049/ Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.] Ramli, Abd Rasyid Anwar, Nur Aizureen Ayub, Mohd Nasir Mansor, Kamarul Ariffin Telemarketing. Internet marketing Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The physical size and location of companies are no longer major characteristics to their success when doing business online. The purpose with this study was to investigate the factors that contribute to the intention to adopt website as a marketing communication tool. To reach the purpose, the Theory of Planned Behaviour (TPB) was used among 280 managers/owners of SMEs in Kedah. The results show that the attitude, subjective norm and perceived behavioural control (PBC) constructs positively and significantly predicts intention to adopt website as a marketing communication tool. Results can be used by others state, especially those in Malaysia to encourage the adoption of websites as a marketing communication tool among SMEs. Research Management Institute 2010-07 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19049/1/LP_ABD%20RASYID%20RAMLI%20IRMI%20K%2010_5.pdf Ramli, Abd Rasyid and Anwar, Nur Aizureen and Ayub, Mohd Nasir and Mansor, Kamarul Ariffin (2010) Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Telemarketing. Internet marketing
spellingShingle	Telemarketing. Internet marketing Ramli, Abd Rasyid Anwar, Nur Aizureen Ayub, Mohd Nasir Mansor, Kamarul Ariffin Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
description	Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The physical size and location of companies are no longer major characteristics to their success when doing business online. The purpose with this study was to investigate the factors that contribute to the intention to adopt website as a marketing communication tool. To reach the purpose, the Theory of Planned Behaviour (TPB) was used among 280 managers/owners of SMEs in Kedah. The results show that the attitude, subjective norm and perceived behavioural control (PBC) constructs positively and significantly predicts intention to adopt website as a marketing communication tool. Results can be used by others state, especially those in Malaysia to encourage the adoption of websites as a marketing communication tool among SMEs.
format	Research Reports
author	Ramli, Abd Rasyid Anwar, Nur Aizureen Ayub, Mohd Nasir Mansor, Kamarul Ariffin
author_facet	Ramli, Abd Rasyid Anwar, Nur Aizureen Ayub, Mohd Nasir Mansor, Kamarul Ariffin
author_sort	Ramli, Abd Rasyid
title	Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_short	Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_full	Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_fullStr	Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_full_unstemmed	Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_sort	factors that contribute to the intention to adopt websites as a marketing communication tool among smes in kedah: a business perspective / abd rasyid ramli, nur aizureen anwar, mohd nasir ayu... [et.al.]
publisher	Research Management Institute
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/19049/ http://ir.uitm.edu.my/id/eprint/19049/1/LP_ABD%20RASYID%20RAMLI%20IRMI%20K%2010_5.pdf
first_indexed	2023-09-18T23:01:44Z
last_indexed	2023-09-18T23:01:44Z
_version_	1777418218153967616

Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]

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