Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The ph...
| Main Authors: | , , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute
2010
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19049/ http://ir.uitm.edu.my/id/eprint/19049/1/LP_ABD%20RASYID%20RAMLI%20IRMI%20K%2010_5.pdf |