Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor

This research focused on customers' reaction towards the retail strategy of Carrefour house brand products. The main objective of this research is to identify which one of the retail strategies of Carrefour house brand products needs to be improved and recommendation for suitable retail strateg...

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Main Author:	Mohd Nor, Ernieda
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Online Access:	http://ir.uitm.edu.my/id/eprint/19013/ http://ir.uitm.edu.my/id/eprint/19013/1/PPb_ERNIEDA%20MOHD%20NOR%20BM%2006_5.pdf

id	uitm-19013
recordtype	eprints
spelling	uitm-190132018-02-05T06:25:46Z http://ir.uitm.edu.my/id/eprint/19013/ Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor Mohd Nor, Ernieda This research focused on customers' reaction towards the retail strategy of Carrefour house brand products. The main objective of this research is to identify which one of the retail strategies of Carrefour house brand products needs to be improved and recommendation for suitable retail strategies for the better growth in the future. The main sources of information are gathered and analyzed from the 100 questionnaires prepared and distributed to the Carrefour customers in Subang Jaya and Sri Petaling respectively 50 respondent for each area. The target customers for this research were customers that made a purchase in Carrefour. Systematic random sampling method was used in this survey. Questionnaire has been divided by 7 sections which are Section A to Section G. The questionnaire consists of multiple choices, Iikert scale and several numbers of open-ended questions. The analysis includes a frequency distribution for variable produced, cumulative percentages for the entire value associated with the variable. The answers collected were also determined by examining mean and cross-tabulation. The conclusion of this research was the outcome from the survey analysis and findings. The research shows that retail strategy of Carrefour house brand products is still need to be improved in order to attract more customers and at the same time easily to compete with other competitors. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19013/1/PPb_ERNIEDA%20MOHD%20NOR%20BM%2006_5.pdf Mohd Nor, Ernieda (2006) Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This research focused on customers' reaction towards the retail strategy of Carrefour house brand products. The main objective of this research is to identify which one of the retail strategies of Carrefour house brand products needs to be improved and recommendation for suitable retail strategies for the better growth in the future. The main sources of information are gathered and analyzed from the 100 questionnaires prepared and distributed to the Carrefour customers in Subang Jaya and Sri Petaling respectively 50 respondent for each area. The target customers for this research were customers that made a purchase in Carrefour. Systematic random sampling method was used in this survey. Questionnaire has been divided by 7 sections which are Section A to Section G. The questionnaire consists of multiple choices, Iikert scale and several numbers of open-ended questions. The analysis includes a frequency distribution for variable produced, cumulative percentages for the entire value associated with the variable. The answers collected were also determined by examining mean and cross-tabulation. The conclusion of this research was the outcome from the survey analysis and findings. The research shows that retail strategy of Carrefour house brand products is still need to be improved in order to attract more customers and at the same time easily to compete with other competitors.
format	Student Project
author	Mohd Nor, Ernieda
spellingShingle	Mohd Nor, Ernieda Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor
author_facet	Mohd Nor, Ernieda
author_sort	Mohd Nor, Ernieda
title	Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor
title_short	Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor
title_full	Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor
title_fullStr	Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor
title_full_unstemmed	Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor
title_sort	customers' reaction towards retail strategy of carrefour house brand products / ernieda mohd nor
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/19013/ http://ir.uitm.edu.my/id/eprint/19013/1/PPb_ERNIEDA%20MOHD%20NOR%20BM%2006_5.pdf
first_indexed	2023-09-18T23:01:39Z
last_indexed	2023-09-18T23:01:39Z
_version_	1777418213316886528

Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor

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