Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor
This research focused on customers' reaction towards the retail strategy of Carrefour house brand products. The main objective of this research is to identify which one of the retail strategies of Carrefour house brand products needs to be improved and recommendation for suitable retail strateg...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19013/ http://ir.uitm.edu.my/id/eprint/19013/1/PPb_ERNIEDA%20MOHD%20NOR%20BM%2006_5.pdf |