The effectiveness of enrich promotional activities in creating customer loyalty by Malaysia Airlines / Norfiza Yaakob
The Airline' Loyalty Programme, Enrich, has been reviewed with product enhancements of marketing and promotional activities to increase membership numbers and enhanced loyalty towards Malaysian Airline. Enrich Programme targeted 1.5 million of customers enrolled with their programme and had don...
| Format: | Student Project |
|---|---|
| Language: | English |
| Published: |
Faculty of Business Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18535/ http://ir.uitm.edu.my/id/eprint/18535/1/PPb_NORFIZA%20YAAKOB%20BM%2006_5.pdf |