Peacock Paradise The Bird Park: A perspective of promotional strategy in the tourism industry / Ainon Juleani Jameri

Malaysia Tourist Promotional Board or Tourism Malaysia is a statutory body established under the Malaysia Tourists Promotional Board Act 1992 where the objectives are to promote Malaysia as an outstanding tourists destination and aim to increase the number of tourists to Malaysia. Therefore it is i...

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Bibliographic Details
Main Author: Jameri, Ainon Juleani
Format: Student Project
Language:English
Published: Faculty of Business Management 2002
Online Access:http://ir.uitm.edu.my/id/eprint/18352/
http://ir.uitm.edu.my/id/eprint/18352/2/PPb_AINON%20JULEANI%20JAMERI%20BM%2002_5.pdf