"A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman
In Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value. This has been underscored by the Shoppers Trend Survey, which showed that Giant was perceived as the cheapest place, in Malaysia, to shop for everyday groceries. Owned by GCH Retail Sdn Bhd, Gian...
| Format: | Student Project |
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| Language: | English |
| Published: |
Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17947/ http://ir.uitm.edu.my/id/eprint/17947/1/PPb_FADHILAH%20YUTIMAN%20BM%2007_5.pdf |