A study on the relationship between online advertisement and purchase intention among Generation Y in Universiti Teknologi Mara (UiTM) Pulau Pinang / Nor Azliana Norli
The objectives of this study and the research questions of the study have been attempted and answered accordingly. It is concluded that all hypotheses were tested and significant levels were presented and conclusions made. The significant variables identified and their relationships between online a...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17833/ http://ir.uitm.edu.my/id/eprint/17833/2/PPb_NOR%20AZLIANA%20NORLI%20BM%2016_5.pdf |