Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar

As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. Thi...

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Bibliographic Details
Main Author:	Jaafar, Zuratulraha
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/17731/ http://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf

id	uitm-17731
recordtype	eprints
spelling	uitm-177312019-02-18T01:40:18Z http://ir.uitm.edu.my/id/eprint/17731/ Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar Jaafar, Zuratulraha As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. This study conducted to identify the important attributes of perceives quality (food quality, service quality and atmospheric quality) in the steamboat buffet restaurant industry from the customer’s perspective. Correlation analysis revealed that there is a relatively strong significant linear relationship between perception perspective of customer and the elasticity for a restaurant’s attributes is positive and direct, and the current results as well support this assumption. Results also indicated that food quality attributes stands tall as the main dimension that customer perceived in visiting steamboat buffet restaurant, followed by the second attributes which is atmospheric quality. This study should have a significant impact on the restaurant industry, especially steamboat buffet sector as it identifies the scope of differential returns on investment on various restaurant attributes and its attributes. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf Jaafar, Zuratulraha (2013) Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. This study conducted to identify the important attributes of perceives quality (food quality, service quality and atmospheric quality) in the steamboat buffet restaurant industry from the customer’s perspective. Correlation analysis revealed that there is a relatively strong significant linear relationship between perception perspective of customer and the elasticity for a restaurant’s attributes is positive and direct, and the current results as well support this assumption. Results also indicated that food quality attributes stands tall as the main dimension that customer perceived in visiting steamboat buffet restaurant, followed by the second attributes which is atmospheric quality. This study should have a significant impact on the restaurant industry, especially steamboat buffet sector as it identifies the scope of differential returns on investment on various restaurant attributes and its attributes.
format	Thesis
author	Jaafar, Zuratulraha
spellingShingle	Jaafar, Zuratulraha Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
author_facet	Jaafar, Zuratulraha
author_sort	Jaafar, Zuratulraha
title	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_short	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_full	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_fullStr	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_full_unstemmed	Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_sort	steamboat buffet restaurant quality attributes and customer satisfaction / zuratulraha jaafar
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/17731/ http://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf
first_indexed	2023-09-18T22:58:57Z
last_indexed	2023-09-18T22:58:57Z
_version_	1777418042966278144

Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar

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