Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. Thi...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17731/ http://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf |