Relationship of servicescape and customer satisfaction in upscale restaurant of five star hotel / Roney Roger Sining
The physical environment may be an important determinant of customer satisfaction and subsequent behavior when services are consumed primarily for hedonic purposes and customers spend moderate to long periods of time in the physical surroundings. An example of this phenomenon would be in an upsca...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17724/ http://ir.uitm.edu.my/id/eprint/17724/2/TM_RONEY%20ROGER%20SINING%20HM%2010_5.pdf |