A study on low cost airline website quality dimensions – the impact on perceived information quality and purchase behaviour among air travellers : a case of Airasia Berhad. Maryam Salihah Abdul Ghani and Nurzehan Abu Bakar
Distribution via own website can be considered as the most cost effective online channel. Therefore, many airlines are using website as a tool of distribution channel however they have no clear knowledge of how successful their websites are. This study explores the relationship between the dimension...
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management
2013
|
| Online Access: | http://ir.uitm.edu.my/id/eprint/17694/ http://ir.uitm.edu.my/id/eprint/17694/2/PPm_MARYAM%20SALIHAH%20ABDUL%20GHANI%20HM%2013_5.pdf |