Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
Rapid globalization of market leaves impact to Malaysian automobile industry as a whole. Despite of high sales, customer's satisfactions towards national car were low as compared to imported cars. This prompted the current investigation with the objectives to identify the most important automob...
Main Author: | Zolkifly, Nur Hazwani |
---|---|
Format: | Research Reports |
Language: | English |
Published: |
Research Management Institute (RMI)
2011
|
Online Access: | http://ir.uitm.edu.my/id/eprint/16892/ http://ir.uitm.edu.my/id/eprint/16892/1/LP_NUR%20HAZWANI%20ZOLKIFLY%20RMI%2011_5.pdf |
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