Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
Rapid globalization of market leaves impact to Malaysian automobile industry as a whole. Despite of high sales, customer's satisfactions towards national car were low as compared to imported cars. This prompted the current investigation with the objectives to identify the most important automob...
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| Format: | Research Reports |
| Language: | English |
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Research Management Institute (RMI)
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16892/ http://ir.uitm.edu.my/id/eprint/16892/1/LP_NUR%20HAZWANI%20ZOLKIFLY%20RMI%2011_5.pdf |