Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]

Rapid globalization of market leaves impact to Malaysian automobile industry as a whole. Despite of high sales, customer's satisfactions towards national car were low as compared to imported cars. This prompted the current investigation with the objectives to identify the most important automob...

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Main Author:	Zolkifly, Nur Hazwani
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2011
Online Access:	http://ir.uitm.edu.my/id/eprint/16892/ http://ir.uitm.edu.my/id/eprint/16892/1/LP_NUR%20HAZWANI%20ZOLKIFLY%20RMI%2011_5.pdf

id	uitm-16892
recordtype	eprints
spelling	uitm-168922019-10-17T03:20:08Z http://ir.uitm.edu.my/id/eprint/16892/ Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.] Zolkifly, Nur Hazwani Rapid globalization of market leaves impact to Malaysian automobile industry as a whole. Despite of high sales, customer's satisfactions towards national car were low as compared to imported cars. This prompted the current investigation with the objectives to identify the most important automobile attributes influencing customer's satisfaction and also to determine the most appealing automobile attributes among major ethnic groups in Malaysia. This study employs survey approach where 370 responses were collected from car owners and drivers of 1.3cc engine size in Klang Valley area. Results from the regression analysis showed the resale value were the major factors which influenced customer satisfaction, followed by vehicle appearance and safety attributes. Secondly, all major ethnic groups; Malay, Indian and Chinese were influenced mostly by safety feature. In addition, the result depict that Chinese has lower satisfaction level towards national car consumption as compared to other races. Research Management Institute (RMI) 2011 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16892/1/LP_NUR%20HAZWANI%20ZOLKIFLY%20RMI%2011_5.pdf Zolkifly, Nur Hazwani (2011) Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Rapid globalization of market leaves impact to Malaysian automobile industry as a whole. Despite of high sales, customer's satisfactions towards national car were low as compared to imported cars. This prompted the current investigation with the objectives to identify the most important automobile attributes influencing customer's satisfaction and also to determine the most appealing automobile attributes among major ethnic groups in Malaysia. This study employs survey approach where 370 responses were collected from car owners and drivers of 1.3cc engine size in Klang Valley area. Results from the regression analysis showed the resale value were the major factors which influenced customer satisfaction, followed by vehicle appearance and safety attributes. Secondly, all major ethnic groups; Malay, Indian and Chinese were influenced mostly by safety feature. In addition, the result depict that Chinese has lower satisfaction level towards national car consumption as compared to other races.
format	Research Reports
author	Zolkifly, Nur Hazwani
spellingShingle	Zolkifly, Nur Hazwani Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
author_facet	Zolkifly, Nur Hazwani
author_sort	Zolkifly, Nur Hazwani
title	Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
title_short	Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
title_full	Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
title_fullStr	Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
title_full_unstemmed	Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]
title_sort	assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / nur hazwani zolkifly … [et al.]
publisher	Research Management Institute (RMI)
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/16892/ http://ir.uitm.edu.my/id/eprint/16892/1/LP_NUR%20HAZWANI%20ZOLKIFLY%20RMI%2011_5.pdf
first_indexed	2023-09-18T22:57:06Z
last_indexed	2023-09-18T22:57:06Z
_version_	1777417926635159552

Assessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly … [et al.]

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