Celebrity endorsement, destination image and tourist intention to visit on tourism destination / Syed Samir Syed Omar
Prior to the Ministry of Tourism Malaysia mission of promoting domestic tourism by local tourist, this study encompasses in exploring one creative opportunity in promoting tourism destination which is celebrity endorsement. The relationship between celebrity endorsements, destination image and touri...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2013
|
| Online Access: | http://ir.uitm.edu.my/id/eprint/16715/ http://ir.uitm.edu.my/id/eprint/16715/2/TM_SYED%20SMIR%20SYED%20OMAR%20HM%2013_5.pdf |