Attributes influencing food products enhancement / Mohd Zahir Zainol
This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16688/ http://ir.uitm.edu.my/id/eprint/16688/2/TM_MOHD%20ZAHIR%20ZAINOL%20HM%2013_5.pdf |