Airline service quality: Malaysia low cost airline / Mohd Iqmal Mustapha
The Malaysian airline sector has become increasingly competitive in the past decade especially in the low cost carrier industry. The growing competition has prompted the airline management to focus on generating favorable customers' perceptions of their service as favorable perceptions encourag...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16683/ http://ir.uitm.edu.my/id/eprint/16683/2/TM_MOHD%20IQMAL%20MUSTAPHA%20HM%2013_5.pdf |