Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri

This study is to develop a strategy and offers strategic media planning formulations and recommendations. The research framework is analyzing the company’s external and internal factors of strategic media planning with the collaborations of SWOT analysis, which is Strengths, Weaknesses, Opportunitie...

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Main Author:	Mohd Shukri, Nur Alyani
Format:	Thesis
Language:	English
Published:	2014
Online Access:	http://ir.uitm.edu.my/id/eprint/16398/ http://ir.uitm.edu.my/id/eprint/16398/1/TM_NUR%20ALYANI%20MOHD%20SHUKRI%20MC%2014_5.pdf

id	uitm-16398
recordtype	eprints
spelling	uitm-163982019-02-21T02:02:29Z http://ir.uitm.edu.my/id/eprint/16398/ Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri Mohd Shukri, Nur Alyani This study is to develop a strategy and offers strategic media planning formulations and recommendations. The research framework is analyzing the company’s external and internal factors of strategic media planning with the collaborations of SWOT analysis, which is Strengths, Weaknesses, Opportunities and Threats and sees the elements of media strategy. The study was conducted by using in-depth interviews of the Karangkraf employees in order to gain insights into the company media planning strategies. 3 informants from media marketing department and 3 informants from circulation department were interviewed based on the Strengths, Weaknesses, Opportunities and Threats of media planning in Karangkraf in order to identify the strategic plan development and the company sales. The findings shows Karangkraf s media planning is straightforward where the advantage of having 25 magazines. However, the strategic media planning development propose in this study are to stress on marketing mix, aggressive marketing and media planning procedure. There are specific strategies develop. This study includes a proposed strategic plan for Karangkraf s company as a guide to help develop media planning in future. 2014 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16398/1/TM_NUR%20ALYANI%20MOHD%20SHUKRI%20MC%2014_5.pdf Mohd Shukri, Nur Alyani (2014) Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This study is to develop a strategy and offers strategic media planning formulations and recommendations. The research framework is analyzing the company’s external and internal factors of strategic media planning with the collaborations of SWOT analysis, which is Strengths, Weaknesses, Opportunities and Threats and sees the elements of media strategy. The study was conducted by using in-depth interviews of the Karangkraf employees in order to gain insights into the company media planning strategies. 3 informants from media marketing department and 3 informants from circulation department were interviewed based on the Strengths, Weaknesses, Opportunities and Threats of media planning in Karangkraf in order to identify the strategic plan development and the company sales. The findings shows Karangkraf s media planning is straightforward where the advantage of having 25 magazines. However, the strategic media planning development propose in this study are to stress on marketing mix, aggressive marketing and media planning procedure. There are specific strategies develop. This study includes a proposed strategic plan for Karangkraf s company as a guide to help develop media planning in future.
format	Thesis
author	Mohd Shukri, Nur Alyani
spellingShingle	Mohd Shukri, Nur Alyani Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
author_facet	Mohd Shukri, Nur Alyani
author_sort	Mohd Shukri, Nur Alyani
title	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_short	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_full	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_fullStr	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_full_unstemmed	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_sort	media planning strategies and its internal and external factors at kumpulan media karangkraf / nur alyani mohd shukri
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/16398/ http://ir.uitm.edu.my/id/eprint/16398/1/TM_NUR%20ALYANI%20MOHD%20SHUKRI%20MC%2014_5.pdf
first_indexed	2023-09-18T22:55:59Z
last_indexed	2023-09-18T22:55:59Z
_version_	1777417856459210752

Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri

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